The prime target of any business is to reach the probable customers who may need the product and would buy from them. There are several ways you can reach your customers such as television advertising, advertising on radio, kiosk, magazine, flyers and many more. However, none of them is personal form of advertisement and they require a lot of investment. Internet and email marketing is a good trend which requires less money but nothing can be more personal than a SMS. Marketing through Bulk SMS is a new concept that is out in the market and companies that are taking advantage of this new concept are making it large in the market. The bulk SMSs can be directly sent to the phone numbers of the customers and people generally read all the SMSs that are delivered to their mobile. That way, it is possible to deliver a campaign, a new offer or to promote a brand through bulk SMS. It is cheap, reliable and direct marketing that can help in growing up your business. Small, medium and large, any kind of business can be benefitted from SMS marketing and there are lots of proofs in this regard.
Benefit of Using Bulk SMS for Business
The major benefit of using bulk SMS service is that it is less costly compared to any other form of marketing. You can market your product through internet and emails but you never know that the emails will be read by the user or not. On the contrary the SMS is delivered directly to the phone of the users and thanks to the smartphones, the SMSs look good and you can say anything with it. However, it shall be remembered that bulk SMS marketing is not for all the businesses and it can be used to the benefit only if one certain issue is discussed in it.
The businesses that are new in the market can use the service in order to popularize their brand name and companies can send such SMSs to existing and new users in order to inform them about some new offers, discounts and new introductions. Shopping websites are often using the bulk SMS service to their benefit and people generally follow the same. it is not very tough to get the data of mobile numbers from the websites or companies that sell data and all you have to do is to purchase a package and send SMS.
How to Write Bulk SMS for Business
While you are using bulk SMS for your business growth, there are certain things that you must keep in mind.
- The SMS must be short and simple. You have to use your words to perfection. Never use a word that can be difficult to understand for the user. Keep is short and simple. Remember that you have only 160 characters to express your thought and it should be as clear as possible.
- Never try to convey more than one message to the user. If you are talking about an offer, then only talk about that offer and nothing else. If you are talking about a product launch then don’t talk about other products of the company. Trying to convey too many things at once will destroy the value of the SMS and none of the things that you want to convey will actually hit the user.
- It is always better to avoid talking directly to the user in the SMS. Unless you are very sure that the message is going to be delivered to the user of the product or the services, keep it in third person or first person. Let them know what you are offering in simple work because your words may offend your customers at times. there are companies who prefer using speaking SMS but that is not applicable for all business types. When you are about to grow your business and you are still not sure about the target group it is better to keep away from using direct communication.
So, for companies & organizations looking out for technology driven SMS marketing solutions within budget, can surely opt for the Bulk SMS services available in India. For More info on the packages and pricing, check out Smshorizon Website.